Chobani began as a rejected factory listing that everyone else walked away from — here’s how one immigrant entrepreneur turned it into a $20 billion company.
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Category: Startup Origins
Explore startup origin stories and discover how successful companies were founded, funded, and built into industry-leading businesses.
How Spanx Started With $5,000 and One Idea
How a fax-machine saleswoman turned cut-up pantyhose into a billion-dollar brand.
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How Shopify Started by Selling Snowboards Online
Shopify wasn’t built to sell snowboards. It was built because a snowboard shop needed better software — and the software turned out to be the real business.
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How Discord Started as a Failed Gaming Startup
Discord didn’t start with a plan to build a communication platform. It started with a game that failed — and a chat feature nobody meant to turn into a company.
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How Notion Almost Died Before Rebuilding in Japan
In 2015, Notion almost died. The team was gone, the money was nearly out, and the product didn’t work. What saved it was a cold house in Kyoto, eighteen-hour days, and two founders who weren’t ready to quit.
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How Canva Started From a University Project in Perth
A teenage student in Perth noticed design software was too hard. That frustration became Canva — now used by 220 million people worldwide.
View More How Canva Started From a University Project in Perth